Sales Compensation

David Johnston Hosts New CPSA Sales Compensation Podcast
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The Canadian Professional Sales Association’s Sales Compensation Strategy podcast series launched this month – promising to tackle the big issues connected with sales compensation, business strategy, and employee recognition. Learning how your sales compensation program aligns with your business goals, and how sales marketing and service strategies will help to achieve those goals is critical in today’s highly competitive local and global economies. This series will feature experts in sales compensation that have

SALES COMP PLANS
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In today’s competitive sales environment it is not sufficient to set a financial sales target and trust the salesperson to figure out how they are going to deliver it. Further, when this method is utilized across the sales force and all salespeople are left to deduce how to achieve their sales targets, they all interpret differently how to execute against the goals (most with honest intentions, but in the end,