Sound Bite: Segmented Customer Targeting and Life Cycle Value
Segmented Customer Targeting and Life Cycle Value As companies are moving more and more toward having fewer salespeople on the street, those larger accounts become more critical, and as a result it’s really gets into customer segmentation. When you’re segmenting your customers into your A, B, and C type customers, then you need to have a strategy for your compensation program that says here’s what I need in terms