Sales Compensation: Buyer Behaviour and Decision-Making
The procurement function has professionalized more rapidly than the sales profession: They have become the “guardian of the cash” for companies. Sales deals with their client, but must contract with procurement. Pushed into the “price” vice…..no single sourcing. Terms……45 days 60 days 90 days Penalties for non-performance How do organizations deal with this situation? Does it affect the way that salespeople are selling? How should it affect the compensation of