Commissions and Their Effect on Sales Behavior
Sales commissions have long been a primary incentive for driving individual performance in competitive industries. As a direct reward for sales achievements, commissions motivate employees to maximize their efforts in achieving—and often exceeding—targets. However, the commission structure has also drawn concerns, with critics arguing that it can lead to aggressive, short-term-focused behaviors, undermining customer satisfaction and organizational ethics. Despite these challenges, well-designed commission plans can promote responsible and customer-centric selling
